4 Reasons Marketers Need Buyer Community Insights

1. Tech execs are going online to share insights with peers

2. Peer recommendations are the number-one way tech leaders are buying right now

In a survey of 100 Chief Information Officers (CIOs) in May, 69% said they’re relying on peer recommendations to make purchasing decisions — the most popular response. Industry analysis and online IT communities rounded out the top three.

Graph showing peer recommendations, industry analysis, and online communities are the top ways CIOs are making purchasing decisions right now

3. IT budgets are thawing slowly — so you need to know where they’re allocated

Graph showing the top IT priorities through 2020 following the COVID-19 pandemic

4. Market research doesn’t have to cost $50k and six months

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