“I live in San Francisco. Here, my change eats your change for lunch.”
My team is obsessed with tech-bro jokes. We spend Friday afternoons sending one another these. It’s hilarious, it’s wonderful, and we probably need some team therapy!
And sometimes, just sometimes, these jokes creep up under your skin and stay there, gently pestering you to pay attention to them.
“My change eats your change for lunch.” And just like that, you can’t get them out of your head.
Marketing, it’s time to step up as the change agent
Change doesn’t need to be terrifying. With the right resources, it empowers.
As the CMO of Pulse, my primary role is being an agent for change. Like many of my peers, I straddle different worlds within my organization. From assessing user metrics and customer insights, to partnering on product roadmaps, I have a privileged vantage point.
It’s this view that allows my team and I to recommend and then deliver these changes. It’s a unique position, a powerful position, and one that all marketing teams need to start paying attention to.
Using data to drive that change
What’s the real power here?
No one changes the world if they don’t know where they’re going. You need certainty and clarity of vision, and that only comes from a crystal fact base. And that’s what the best CMOs do — they give their organizations the vision and insight to make the transformations that make them leaders.